What Is Identity?

What is identity?

This word, for all its complexity, gets thrown around often.

We are mothers, fathers, sisters, brothers, aunts, uncles, community members, friends, neighbors, and more.

Where we come from, where we live, and how we interact with our community all have a hand in shaping who we are.

But as a founder, your work is also an important part of our identity. You built a business. Your name is on it. That carries powerful weight!

What happens next is challenging…

This beautiful thing – a business – that you created can start to define who you are. When it stumbles, struggles, and fails, it’s easy to feel like you do too.

Who you are can slowly get wrapped up in what your business is / does.

Here’s the good news: you’re not alone.

Founders everywhere are wrestling with these same challenges.

Need some support? Tired of struggling alone?

Contact our team, we’d love to have a conversation!


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